Cookie Policy

This Cookie Policy explains how SuuFit (“we”, “us”, “our”) uses cookies and similar technologies on our website.

This policy should be read alongside our Privacy Policy.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function properly, improve user experience, and provide information to website owners.

Cookies may be:

  • Session cookies – deleted when you close your browser

  • Persistent cookies – remain until they expire or are deleted

2. How We Use Cookies

We use cookies to:

  • Ensure the website functions correctly

  • Enable shopping basket and checkout features

  • Improve website performance and usability

  • Analyse visitor behaviour

  • Support marketing and advertising

3. Types of Cookies We Use

a) Strictly Necessary Cookies

These cookies are essential for the operation of our website. They include:

  • Shopping basket functionality

  • Checkout and payment processing

  • Security and fraud prevention

These cookies do not require your consent.

b) Performance & Analytics Cookies

These cookies help us understand how visitors use our website.

We use tools such as:

  • Google Analytics

They collect information such as:

  • Pages visited

  • Time spent on site

  • Traffic sources

All data is aggregated and anonymised where possible.

c) Functionality Cookies

These cookies allow the website to remember your preferences, such as:

  • Language

  • Region

  • Login details

d) Marketing & Advertising Cookies

These cookies track your browsing habits to deliver relevant advertising.

We may use:

  • Google Ads

  • Meta (Facebook) Pixel

These cookies may track your activity across websites.

4. eCommerce & Payment Cookies

Our website may use platforms such as Shopify or WooCommerce, which set cookies to:

  • Maintain your shopping cart

  • Process orders securely

  • Enable account login

Payment providers such as Stripe and Klarna may also use cookies to:

  • Process transactions

  • Prevent fraud

  • Verify identity

These third parties may collect and process data according to their own privacy policies.

5. Third-Party Cookies

We may allow third-party services to place cookies on your device, including:

  • Analytics providers

  • Payment processors

  • Advertising networks

These providers may process your data outside the UK. We ensure appropriate safeguards are in place.

6. Managing Your Cookie Preferences

When you first visit our website, you will be asked to accept or reject non-essential cookies.

You can also manage cookies through your browser settings:

  • Block or delete cookies

  • Restrict third-party cookies

Please note that disabling cookies may affect website functionality.

7. Legal Basis for Using Cookies

Under UK law (PECR and UK GDPR):

  • Essential cookies are used under legitimate interest

  • Non-essential cookies (analytics and marketing) require your consent

You can withdraw your consent at any time via our cookie settings.

8. Updates to This Policy

We may update this Cookie Policy from time to time. Please check this page regularly for updates.

9. Contact

If you have any questions about our use of cookies, please contact:

Email: hello@suufit.com